Posted in Beauty, Business Tips

Warm Weather and Your Products

Warm weather brings about fun in the sun, but the heat can also mean bad news for your SenseCosmetics and SeneDerm SkinCare products. As a reminder, make sure you are protecting your inventory or personal product from the heat. Do not leave product in a hot car as the intense heat can compromise the formulas and even damage the packaging. Don’t leave product sitting in direct sunlight. If you are transporting your product, keep it inside a cool, insulated bag or a cooler with an ice pack to protect it from the temperature.

Posted in Business Tips

49 Ideas for LipSense Creative Content

😳🙀 WOW videos catch everyone’s attention!!
These should be maximum 10-15 second videos. Don’t build it up, the first frame needs to be your WOW moment – you have less than 2 seconds to grab their attention before they scroll past – use it wisely!
1. No Transfer || apply contrasting colours to each lip – rub lips together
2. Wine Glass Proof || Take a sip of wine… Drink a glass if you must to get the perfect shot 😉
3. Eat Proof || Run teeth over lips, pretend you need to scrape something off your top lip only using your bottom teeth
4. Smudge Proof || Try smudging your lippy off with your finger, oldie but a goody!
5. Teeth Proof || Smile tuck top lip up and run along teeth – smile because you have no lipstick on your teeth!
6. No Transfer || Use a white cotton tip and swipe across your lips! Tip should still be white.
7. Kiss Proof || Kiss everything! Remove gloss when kissing things like glass so you don’t live a gloss smudge.
8. Water Proof || Run arm swatch under tap, go for a swim with a bright lip, have a waterproof camera? Go test it out!
9. Clothes Proof || Apply full face of SeneGence and pop on a turtle neck without pulling material away from face, go rub your lips over every white item you own.. Wedding Dress, a guys business shirt!
10. Long Lasting || take a photo or video when you apply, after lunch and when you get home.. Mash together and add the time to each image to show the longevity.
11. Over X Colours || make a slideshow of all your selfie images!
12. Lip Art || Get creative rub them together to show it will remain as art and not a mess
13. Colour WOW compilation video || mash as many of the above videos together.
14. LipSense vs. Conventional / other long lasting lipsticks || no need to bash competitor brands, stay classy by focusing on LipSense benefits – smudge proof / smear proof vs. the staying power of the ‘other’ brand.
PRODUCT VIDEOS / EDUCATE & ENGAGE YOUR CUSTOMERS!
Some of these videos are best to do LIVE 🎥
15: Application Video – show how to apply LipSense, include all the tips as though you are showing a customer how to apply for the first time.
16. Product unboxing || New colours in stock? New Limited Editions arrived? – share the exciting part of unboxing the order then apply a colour. (LIVE)
17. Apply every colour! || This does not have to be as ‘educational’ as your application video, focus more on the COLOUR. Do one a week, this will make your customers get use to seeing the correct way to apply it without feeling like you are schooling them.. Make sure you WOW them at the end with a smudge test.
18. Ombré Technique || Get creative, find out how to do this technique and many others on You Tube then make your own video / go LIVE
19. Shop my Stock || You could do this often (once a week, once a fortnight) Have a topic each time, topic examples: Shop the most popular X (Nudes or brights or Seasonal colours or Top Sellers) go through and explain each colour and tell them why its perfect – describe it with excitement!
20. Layering Application + benefits || Get creative and show how to create colours, perfect time to demonstrate snow or icicle
21. Limited Edition Launch || Apply it, describe it – add hype!
22. Remove LipSense || Show how you remove your LipSense at the end of the day
23. Ooops! Remover in Action || Show how easy it is to clean up lip-line mistakes
24. Apply different glosses to change your lip look
25. Reapply during the day || Show how quick it is to reapply your waterline on the run LIVE. Do it sitting in the car to show how easy it is to do and that its normal for that to happen!
26. How to line your lip with the wand tip || Yay for no more pencils!
27. Get ready with me || Go LIVE
28. Guess the colour || video or image (get free shipping or x)
29. Pick my lip || ask your fans to pick a colour to an outfit – you apply it
30. LipSense Hacks || Show different uses for LipSense – eyebrows
31. The Power of Make-Up || apply half a face of make-up, film you applying the other half
IMAGES INSPO 🤳 📸
TIP: Lighting is everything! Check out the selfie tip videos available on You Tube.
32. Take a selfie in EVERY colour.. and then do it again… and again.. and again!
33. Swatches – get creative!
34. Packaging creative shots – group colours etc
35. Product flat lays
36. Colour match a celebrity look
37. Lip Trends – whats hot right now? Dont know? Google it and stay up to date with the industry trends.
38. Lip & beauty facts – Google / Beauty mags – find interesting facts and repost
39. Outfit of the day! With x LipSense – Show your style!
40. Post your customer selfies (always ask for permission first)
41. Show the different gloss finishes layered over each colour
42. Application step by step in images
43. The power of make-up – post before with no make-up and after with a full face of SeneGence
44. The power of LipSence – Image with no lipstick and then with lipstick!
45. Create 2 different looks by only changing your lip || Show day to night look. Nude to bright and so on.
46. FAQ || Post the answers to the most frequently asked questions
47. Lip Kits on offer – Make your own up – Check out Burns Business boosters group page for inspo
48. The LipSense system – Explain why newbies need all the components in a collection set
49. Lip & Beauty inspo quotes – incorporate LipSense when you can.

Posted in Business Tips

Seasonal Sponsoring and Sales

Don’t let your business slow down during the different seasons! Take advantage of the social opportunities that a new seasons presents to grow your business. Here are some tips to keep in mind:

  1. Look for local events, festivals and fairs that you can visit or book a table.
  2. Utilize the tools on the new SeneBiz app to promote your business on social media.
  3. Are you at the ball park? Swipe your hand (with LipSense color stripes), take Beauty Books and business cards and WOW to get new contacts and bookings.
  4. Try summer/winter customer appreciation methods such as sending out an email and newsletter thanking them, and offer a gift or promotion.
  5. Run a fun contest on Facebook and make sure to collect email addresses for SeneService.
  6. UTILIZE any downtime to send out Abundance Fragrance cards, Acclaim Magazines and Beauty Books.
  7. Set up once a week in a local salon and offer spring, summer, or winter-proof makeovers.
  8. Summer Demo theme and booking ideas: Beach beauties, party by the pool, LipSense and lemonade, LipSense lunch hours, beauty and BBQ, summer skin.
  9. Winter Demo theme and booking ideas: LipSense tea party, winter skin care, movie night and makeup.