Posted in Beauty

Highlight and Contouring Tips

The placement of highlights is very important when trying to create naturally beautiful eye makeup. Your lighter colors (Snow, Silver Shimmer, Whisper Pink, Sandstone Pearl) can be applied to the inner corners, the middle of the eye, and just under your brow bone. It’s generally a good rule to apply your lightest colors first, and then move on to your darker shades.

By highlighting certain areas, you can easily create the illusion of a brighter eye. Use lighter shades in areas to help them stand out, and deeper shades to add depth, pushing them back.

In addition to light and shimmering ShadowSense shades, other products perfect for highlighting the eye area are EyeLuminator, Pearlizer (Original or AAA), and White Corrective Color Concealer. All will work beautifully to open up and widen eyes.

Some people go off running in the other direction once they hear the word “contour”. A lot of women can benefit from contouring when it is done right and in the right places. You do not have to completely alter your face to make you look stick thin, that would only make you look ridiculous.

In our line of work, contouring is can be crucial so that the customer, model, or bride will have dimension on camera or on tv. Otherwise, they will just look flat because of the harsh lights.
Teaching a customer to contour correctly, will give you a lot of credibility.

Let’s start with contouring (See Attached Photo). The face has been broken down in 6 parts so that I can show you important points that need contouring. When you contour, use a nice taupe shade or a deep bronze color, preferabley. Try to avoid using bronzers when you are contouring, you’ll just look too orange! When you tan, you do not go bronze in these places right? So use a matte taupe shade or a light brown matte blush.

1. The temple. The purpose is to make your face a little more oval in shape. As you might know already, the oval shape is the ideal shape for makeup application.

2. The nose. Try avoiding making your nose mega-narrow. This would completely alter your face. Imagine the shape and size of your face with a narrow nose. You will look too artificial! So use this technique just to define your nose so that you wouldn’t look flat in pictures.

3. Cheekbones. This is my favorite part to contour. It really makes a lot of difference! It can make you look like you’ve lost 5-10 lbs! Hahaha! Just be careful not to pile it on, otherwise, you will look like you have a streak of dirt on your face. Just make it subtle and blend!

4. Jaw line. This defines your face more. It can easily disguise double chins and it really separates your face from your neck. It also adds shape to your whole face.

5. Eye Crease. The purpose of contouring this part is to create the illusion of depth in the eyes. It adds drama to any makeup, and make your eyes pop out and really 3 dimensional.

6. Inner corners of the eyes. Make your nose appear narrower and your eyes deeper by adding shadow on this area.

*Contouring is not as easy as it looks. This takes practice and a lot of good lighting. If you do this in normal indoor lights, you might not realize how thick you have applied on your face. So use natural light as much as possible.*

Posted in Business Tips

Seasonal Sponsoring and Sales

Don’t let your business slow down during the different seasons! Take advantage of the social opportunities that a new seasons presents to grow your business. Here are some tips to keep in mind:

  1. Look for local events, festivals and fairs that you can visit or book a table.
  2. Utilize the tools on the new SeneBiz app to promote your business on social media.
  3. Are you at the ball park? Swipe your hand (with LipSense color stripes), take Beauty Books and business cards and WOW to get new contacts and bookings.
  4. Try summer/winter customer appreciation methods such as sending out an email and newsletter thanking them, and offer a gift or promotion.
  5. Run a fun contest on Facebook and make sure to collect email addresses for SeneService.
  6. UTILIZE any downtime to send out Abundance Fragrance cards, Acclaim Magazines and Beauty Books.
  7. Set up once a week in a local salon and offer spring, summer, or winter-proof makeovers.
  8. Summer Demo theme and booking ideas: Beach beauties, party by the pool, LipSense and lemonade, LipSense lunch hours, beauty and BBQ, summer skin.
  9. Winter Demo theme and booking ideas: LipSense tea party, winter skin care, movie night and makeup.