Foundation can cover blemishes and discoloration to create an even, flawless base for your makeup look – if done correctly. When done incorrectly, it can actually distract and in some cases, even make your blemishes more noticeable. Ensure that you’re applying foundation the right way by following these handy tips.
Know your undertone. The first step in foundation color matching is determining your undertone. The quickest way to check is to look at your veins. If your veins appear blue or purple, you have a cool undertone. If your veins appear green or olive, you have a warm undertone. If you can’t tell, then you have a neutral undertone. All MakeSense Foundations are noted in the Beauty Book with a “W” for warm, “C” for cool, or “N” for neutral making it convenient to choose the right shade for yourself and for your customer.
Recognising the undertone of yourself and your clients is super important. Using the wrong tones can cause you to look sallow, greenish or like an oompa loompa (orange)!
It’s important to know that there is a difference between the outer layer of skin and the tones beneath it. For instance, your outer colour will change with the seasons – tan, burn or become pale – or skin conditions like rosacea can make you appear red but your undertone will always stay the same.
So what is an undertone? Several things affect your skin tone, mostly the amount of melanin, carotene and haemoglobin, and these can make a certain hue stand out more. Some people’s skin looks more yellow, other’s pink or olive, some will say they have a peachy undertone and dark skintones might even have a red undertone, but in general they fall into three categories: warm, cool and neutral. Warm skintones are more yellow and cool more pink, while neutral skintones have a mix of both colours.
Don’t just look at your skins surface and instead look for the colour that peaks through especially when matching foundation. Use natural daylight as artificial light can distort the colours.
The most common way to find your undertone is to check your wrist. Remember natural daylight is best to avoid distortion.
Cool Skin Tone = Bluish/Purple Veins
The skin has a little pink (rosiness) in their skin. They tend to burn easily under the sun. People who look good in silver jewellery & accessories. When they wear a cool undertone red lipstick, they look brighter. Most of the time, their veins are a blue colour.
Warm Skin Tone = Green Veins
The skin has a yellow undertone or golden-olive undertone. They tend to tan easily under the sun. People who look awesome in gold jewellery & accessories rather than silver. When they wearing a warm (orange) undertone red lipstick, they look brighter. Most of the time, their veins are a green colour
Neutral Skin Tone = Mixed veins
The skin has both pink and golden undertone. They look good in both gold or silver jewellery. Most of the time, their veins are both blue-green colour.
You can also test whether you’re neutral by looking at how your skin and face look against bright white and black shades, or more subtle shades like tans, browns and ivories. If you look best in neutral white or black, you’re more on the cooler end of the spectrum, whereas if a neutral tone like brown is more flattering, that’s a sign you’re more warm.
A common misconception concerning undertones is that fair-skinned girls can’t have warm undertones or dark-skinned women of colour can’t have cool tones. That couldn’t be further from the truth.
Once you identify your undertone, finding colours that make you shine will be easy peasy and take you to the next level.
Match to your neck. When your face is lighter or darker than your neck, it can be very distracting. That’s why professionals recommend swatching the product from the jawline down to the neck in natural light if possible. If the color seems to disappear, then it’s a great match.
Mix products. If you are in between shades, go with the slightly deeper color and mix it with White Corrective Color Blender to create a custom color that is a perfect match. Also, mixing MakeSense Foundation in Dewy into any shade helps neutralize color if shades are too warm or too cool.
Mind your seasons. Remember that your skin tone may change from one season to another (although your undertone will always remain the same). Since we tend to tan during the summer, choose a “summer” shade to match the change in your tone. Likewise, since we spend less time in the sun during the winter, you will want to choose a different shade in the winter or lighten a shade you already have using White Corrective Color Blender.